![]() ![]() “I started thinking that if I, as a woman, could get all my calcium and a big part of my essential proteins in one or two servings of milk throughout the day, that would really be something,” she said. McCloskey’s curiosity, and several months later she proposed using the same concept to make milk better. “We had filtered out the bad and kept the good, and the cows reacted to it.”Īs the adage goes, “everything happens for a reason.” This experience with filtering water sparked Ms. “Their coats and health improved rapidly and their milk production increased higher than before,” he said. So we looked into a filtering system.”Īfter combining several types of filters, the cows finally got the water they preferred. We tried drilling new wells but could not hit that same aquifer. “Our other wells on that farm had hard water and the cows were not happy drinking that water. “It was a source of excellent quality water for our cows to drink,” he said. The concept of filtering milk to improve its nutritional profile came to fruition after the preferred well on the McCloskey’s farm was lost. ![]() McCloskey, a dairy animal veterinarian who transitioned to a dairy farmer in the 1990s. “I came to believe that there’s a close correlation between the quality of a dairy cow’s life, and the quality of milk that the cow produces,” said Mr. The closed system is unique to fairlife and allows the company to be guardians of its milk every step of the way. And at Fair Oaks Farms in Indiana, we run our own biofuel trucks to take our own milk to our own state-of-the-art bottling facility to put our own fairlife milk into our own bottles.” “When we say traceability, we mean that we own our own land and grow our own crops to feed our own cows. “We believe in traceability from grass to glass,” said Sue McCloskey, who together with her husband Mike, founded fairlife. The company is all about “from Grass to Glass,” a trademarked slogan that provides transparency and full traceability. Mike and Sue McCloskey founded fairlife in order to provide families with a great-tasting, more nutritious, convenient milk. The co-op’s flagship farm, located in Fair Oaks, Ind., is open to the public and is recognized as an innovator and leader in sustainable agriculture. Altogether, Select is the fifth largest dairy cooperative in the United States. Select members are based primarily in Texas, New Mexico and the Midwest. ![]() Select Milk Producers was formed in 1994 by a group of dairy producers with high-quality milk and efficient dairy farm operations. Coca-Cola is the distribution partner for the products that fairlife creates, market and sells. It is a partnership between Select Milk Producers Inc., Artesia, N.M., and The Coca-Cola Co., Atlanta. The company describes itself as a health-and-wellness company that produces and markets premium-quality, value-added nutrition products that start with milk from farmers committed to sustainable and traceable agriculture. Of course, neither of the products, nor the ones in the works would be possible if it was not for the cows that the company sources its raw material supply. It is an aseptic high-protein drink targeted to athletes and sports enthusiasts. “Everything from better farming to better cow care to better nutrition that’s why we’re introducing fairlife ultra-filtered milk, a real milk that’s great tasting and more nutritious than regular milk.Ĭore Power is fairlife’s original value-added milk beverage. “At fairlife, we’ve always believed in better,” said Steve Jones, chief executive officer. The technology is not much different than that used to remove fat from whole milk to make skim, with that fat then being added back to whole milk to make cream. ![]() Once the process is complete, the milk has 50% more protein, 30% more calcium and half the sugar. The product is made using filters to remove lactose and concentrate protein and calcium. The product is a first-of-its-kind milk, which some commentators have been quick to call “franken milk” and suggesting it’s a laboratory experiment. Health and wellness start-up fairlife L.L.C., is making a bold move in the dairy case with its introduction of fairlife ultra-filtered milk, which is high-quality milk that’s cold-filtered for 50% more protein, 30% more calcium and half the sugar of ordinary milk. ![]()
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